What You Did Not Know About Our Thesis Writing Services In UK

I guess you are among the millions of students who critic writing services for failing to work on some small issues involving thesis writing. There is also a higher likelihood that you have not hired many services but have heard most of your colleagues talk about how these services helped them solve in writing their thesis projects.

There is no doubt you are always tempted to hire one writing service of them all and also feel what others feel. Honestly, it is not appropriate to miss out in some fun you can be part of. That is why we are bringing you these services right where you are as a student.

All you demands are with us as long as you make an order right now on what services pertaining thesis writing you want us to handle. These and much more, we deliver amongst them:

Specific Topics

Unlike most companies who offer random display and advice of information on thesis cases, we are a thesis writing service in UK that deals only on specific topics. We have a range of topics that we have analyzed and are sure about that most students want delivered to them. We also research on topics in case a client wants it down their way and provide sufficient information regarding that topic.

Offer Expert Advice

Apart from offering advice on what topics to write about, we have employed experts and professionals in thesis writing. This is why our following is constant and most students always come back to our service to ask for advice. Our experts are able to give you advices on how to go about thesis writing and guide you on steps to achieve the best writings ever. I hope this is not something you want to miss!

Are Cheap To Hire

Our prices never hurt! Every coin to a student is an investment value and having that in mind, we have set achievable prices for the services we offer. Whenever our clients make more offers, we give them offers in terms of discounts and access to revision materials free of charge. You can hire our services on negotiated terms and still, we will be able to deliver to the best of your demands and trust us, you will love our services.

Deliver Thesis On Time

Since we started operating, our reviews have always ranked five star. Do not doubt our surety, you can always confirm that on the comments section and check on the reviews written by our previous clients. We have always been keen with time and delivered thesis papers on time.

Deliver Original And Quality Work

Apart from just having quality work, we deliver original work, work and research conducted by our own staff. We have never been victims of plagiarized work and that is why we are still ranked as the top thesis writing service in UK.

Whenever you want to hire a service, always think about us for we deliver that what you want!

Publishing Choices For Writers – Self-Publishing Print on Demand, Introduction

Under the self-publishing umbrella, there are many options for writers when they are considering how they want to get their work out into the general public. Traditionally, authors were limited with either working with a traditional publisher, or finding someone to help them self-publish their work. As discussed in other articles of this series, there are many different ways for authors to get their work out there depending upon each author’s individual needs.In the past, whether an author worked with a traditional publisher or self-published, hundreds of their books needed to be printed at any one time. With the advent of new technology, writers can now actually see their work in print prior to printing without sticking them with too many unsold copies of their book. In addition, they have the option to print a copy of a book only when one is sold. Authors can do this through Print-On-Demand (POD) technology.

Print On Demand, as the name implies, allows an author to print as small a number of copies as they want, whenever they want, through a digital printing process. Because the book is being printed digitally, there is no need to set up the traditional offset printing presses, which would be cost prohibitive for a single or a just a few copies of a book. Once the set up is done for the digital format, it is done and can be used repeatedly whenever the need arises.Print On Demand solves many issues for new writers not being published by a publishing house. For example, prior to getting their work out to the general public, authors may want to have an advance review copy of their book for either their own review or to send to a book reviewer. Having an established book reviewer give a good review of a book prior to full printing is a good indication as to ultimately how many copies should be printed. In the alternative, a bad review might indicate the need to go back to the drawing (or in this case writing) board to clean up the work.Also, Print On Demand solves the storage issue for books for both a publisher and an author. In the past, whether published traditionally or self-published, when a book was done, there were copies hanging about until sold. Both publisher and author would have to warehouse them which could get expensive, although the author usually ended up with hundreds of books on their kitchen table or in their basement. With Print On Demand, a book is only printed when needed.

At the same time, in order to see a copy of their book in print prior to printing the larger number of copies, an author would have had to pay an absorbent amount of money to a printer to get the single copies. Now, it is usually just a small set up fee to the digital printing company and an author has a book in print.All the above are some benefits of Print On Demand. However, it is not the answer to all publishing ills. In the other parts of the POD series I will discuss some negatives that may be deciding factors on not going with Print On Demand publishing.

Equestrian Style in Your Home

Your love for horses doesn’t need stop at the barn. Horse people enjoy having decorative horse elements in the home. Whether you are a lifelong equestrian, an admirer of horse sport, or someone who loves the equestrian look, having equestrian style in your home adds character and tradition. How you bring equestrian elements together can make the difference in telling a story or having your items overlooked.Equestrian style was popularized when Ralph Lauren hit the fashion world by storm. He made both nautical and equestrian styles livable for mainstream people. It became possible and affordable to have the sporting lifestyle look. And while many people took up stirrup pants and hacking jackets, decorating with equestrian style has been around for hundreds of years. Look no further than the English countryside. Whether you have acquired equestrian pieces from the barn, or you are just starting out, giving your home or space an equestrian estate feel is not difficult. As with any design, the key is to start with a plan that includes well-thought-out furniture placement and a good color scheme. Traditional furniture works best when designing an equestrian style space. Dark, substantial wood furniture with good quality upholstery or leather gives mind to the English countryside, where most equestrian trends originated. Steeped in custom and tradition, equestrian elements have changed little through the centuries. Garner ideas from books and magazines, or search the internet for ideas.

Once furniture placement has been established, anchor the space with a good rug. Vintage rugs protected fine wood floors from muddy hunting boots, numerous hounds, and country parties. These rugs were handmade and vegetable dyed. Today’s production rugs lack some of the character of the older rugs, but can still lend the style and are always a smart choice to bring a space together.Equestrians love art, and art that includes the horse is always a favorite. Some equestrian artists have stood out through the years, with George Stubbs being immensely popular during England’s sporting days. His works are traditional, beautiful, and have color schemes that are easy with which to work. Reproductions of his paintings are available on the internet.No equestrian space would be complete without horse tack, the equipment leather goods used in riding and training horses. Whether you choose stainless steel stirrups or bits, old horseshoes, or leather strap goods, these pieces strategically placed are key elements to bring your space to life. A favorite of ours is a silver mint julep cup used to hold pens or flowers. Stirrups make good bookends. Harness brasses can be framed or mounted cleverly over light plates. Snaffle bits can serve as window panel tie backs. Equestrian books are another design element that is readily available and brings authenticity to your space. These books are available as novels, training books, or picture books.

To add softness and comfort to your space, yet still maintain style, consider adding needlepoint or horse themed equestrian pillows. Throw pillows come in many styles and colors. Look for traditional fabrics and authentic embellishments like fox hunt buttons, harness brasses, or other pieces of horse equipment.Bringing equestrian style to your home or space adds character. Horses have had a close relationship with man for most of human history. Only since the invention of the automobile have we been so distanced from him. Bring equestrian style to your home by using these design ideas, and bring horses into your decor.

Local Business Marketing Review Tip On How Your Employee Can Destroy Your Reputation

This was not an attempt to get the employee fired we need more people working these days. I stated in fact I would rather you keep him on, with my strategy I have a system that will train every single one of your employees on the importance of your reputation but that’s another message this message is about the report only, and I have no plans to put this businesses name on public display.

This is just something I think start-up business owners as well as seasoned businesses should keep an eye on when sections of their business deals directly with the public.

Also for businesses just in the planning stages the problem outlined below could happen in your business one day as well, especially if you are a start up business and plan to grow. The events described below are all true and could be present in whatever business you are in this statement applies to you.

There has been a major shift in marketing, you and every other consumer wants to do business with a reputable business, when you network, you want to do so with a reputable business, right.

People will search the internet and check out your reputation before ever visiting your website or your business and they are doing business with the most reputable business. If your reputation says you cannot be trusted the consumer will just find someone they can trust.

There are many ways to find out if you have a reputation problem, here is just one way. If you type into a Google search any business name and their city, what you will see are the directories and other places their reputation shows up. The person searching may have only your name and phone number and they want to know more about you or they may be simply searching just be looking for directions to your business.

Did you know that all they need to do is type in the business name and the phone number and your reputation is on display for the world to see?

Why is this important? There was a study done not long ago and what was discovered was that consumer opinions posted online are trusted more than businesses realize, and the consumers posting are your customers.

As posted on the ‘Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance says “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”

An Employee Destroying His Employers Reputation and Causing Massive Loss of Revenue With One Simple Act

I was allocating some freight for relocation at a local distribution center for a popular well know business which I shall keep their name private but the city was in Atlanta, Georgia recently and I filed this report with the CEO about the damage that could be done to the business reputation and after reading it what do you think the response was?

The Report

On yesterday 1-6-2014.

This should have been a 10 to 15 minute turn around but ended up being over 1 hr an 45 minutes because of an employee that was unaware that his actions can harm the company’s reputation and untimely cause the company to lose business.

I’ve been picking up freight here for years and have seen the 1st shift shipping clerk first hand do what is stated below to truck drivers and more time after time over the years.

For example if a person let’s say it was a “Truck Driver” that approaches the window he/she gets ignored until the clerk feels like it. The astounding thing about this is the clerk with his peripheral side vision he can see you and when he does decide to look at the driver it’s like what do you want?

You are bothering me, now consider this the owner does not know anything about this display of attitude being displayed. The shipping clerk forgot he represents the business owner, this is not his business to treat customers how he wants to and when he wants to.

I’m looking for businesses that want to make a change from within, businesses that want their employees to want to give great customer service and build a great 5 star reputation.

As you read this article please note how many people dropped what they were doing to deal with this problem.

Here are the facts as they happened on 1-6-2014.

I presented the clerk with the pickup number and immediately left the window to get out of his way because I did not want the same experience happening to me that I have seen happened to other drivers. The shipping clerk looked into his computer system for the load and calls me back to the window and says “that’s a bad number it’s not in my system”.

No argument from me, I asked for a recheck but did not get it, so I call my dispatcher the carrier and asks that he double checks his information, which he did, he calls the sales person who booked the load and they both check the website where the load was booked to confirm it was in fact a good pickup load number and it was. He calls me back and tells me it’s good and asks me to once again ask the shipping clerk to recheck.

I had already asked and the shipping clerk would not recheck but I asked again. The clerk says it’s not in my system and would not even attempt to look beyond that point.

I once again called and reported that to my dispatcher “the carrier” and from their end they called someone else at the shipper “XXXXX” that was shipping the load and located a second PO#, and the trailer the load was on and once again asked me to pass the information on to the clerk and ask for a recheck but he had already gone home.

Before I got that call, I was watching him leave and as soon as he left I asked the next shift shipping clerk to double check and he found the load within 2 min.

I got the 2nd shift supervisor involved and he did a lot of documentation to reprimand the employee with, another 20 minutes waiting and while he proceeded to get me checked out and said they would handle the problem on tomorrow.

He says this person knows all he had to do was to get up and ask another person just feet’s away that had an updated list that had not yet been updated into the system.

There is a dollar amount that is taken right from the bottom profit line for the businesses for every one that spent time on this problem all because one person forgot he works for someone else because they could have been working on other projects.

Let’s look at some of the time loss, the terminal yard that I was taking the load to was 20 minutes away, but I spent over 1-3/4 hrs here which should have been a 15 minute turn around.

1. Could not be dispatched on another load

2. Dispatcher spent his time and his assistant’s time researching and verifying the load.

3. The customer service for the shipper spent their time locating the load and relaying the information back to our dispatcher who called me back.

4. There was a 2nd clerk doing the same job that had already been entered.

5. The supervisor of the shipping clerk who was busy on another assignment until he was pulled away from that project to help get me going.

6. There was equipment (the truck) that was sitting not being used, just idle.

Imagine if this was your employee and your business that the shipping clerk worked for or a business that you know well.

Can you see how it could easily an employee could harm your business, just imagine it could be another business that you know very well that has an employee doing the same thing and causing your clients to lose money right from the bottom line?

I’m more interested in making a difference that will help businesses get more customers by ensuring every employee understands that this company’s reputation is on the line every time they interact with a customer.

Let’s switch positions just for a second. Let’s take the event a little further; you know how people exploit the bad information online of offline, right.

Some people could be angry enough at the shipping clerk to post this event as a review on the business directory listing, if it’s a bad review it’s not just going to go away, oh no. That bad review is going to hang around and may even be on the first page for years as the first thing people will see when they check this businesses reputation.

Would you agree with my point here that if this were a published review of the business on their Google + listing and you had no prior knowledge of how reliable this distribution center was that this employee’s actions reflects badly upon his employer’s reputation as a reputable and reliable distribution center?

This employee probably has already caused customers to find another distribution center that’s a given and could cause the company to lose this business and future business and it never crosses his mind that my employer is his customer.

In fact I heard my dispatcher say to the sales person who booked this load that we should drop the load if that’s the attitude they are going to have.

All the while it was not the attitude of the company shipping the product but rather one employee.

And if we went online as the carrier and left this experience for other to read, or if I as a driver without my employer’s knowledge or consent wanted to get back at the shipping clerk, if I went online and left a bad review about the entire incident, hoping that other businesses may read it and decide to use another distribution center for their business how do you think it would impact the shipper.

Can you feel the impact that could happen if this was your business, you as the business owner would never know anything about the review I left, and you cannot get it removed on your own if you were aware of my review. Information is shared all over the web so this review could also be posted on other directories, and on and on.

Very Important point here: In all of this the actual business owner who’s reputation is on the table as being a reliable distribution center does not know anything about what’s really going on or how many times it has happened before.

Keep in mind the years of hard work and many sacrifices the business owner and the CEO have made to get contracts and build the business up is on the table and they have no idea of what’s happening, one day they turn around and their customer is gone somewhere else.

I have a solution to the problem but here’s the rift, I cannot tell the solution to the supervisor he does not have the power to do anything with it. His focus is to deal with the employee, right.

The solution must be presented to the head of the company and come down from above, from the person who has the authority to do something with it down to the employee. It’s the person who’s reputation is on the table that has to be the one to make changes and those changes move down, the person at the bottom of the pile has no desire to want to make change that will improve the company, the sad truth is that they are only there to get a pay check and go home.

Another option for me is if the solution is mentioned to the customer service person hoping that it is passed along to the decision maker they may be the very one’s that are creating the problem and surely they have no desire to pass this information on to the top.

The problem is as I mentioned before in another example about the two truck drivers having a conversation about how to improve things as they are traveling down the road and they come up with some good points and ideas in the conversation but as soon as they part ways and go to their separate destinations everything said dies.

If you are a business owner reading this or you know of a business that has employees that run their departments as if they own the business the focus needs to be on changing the culture, to get the employee to understand that their future with the company depends on their contribution to help build up the reputation and not tear it down.

Get Freelancers for Your Business Services Needs

While running a business, there are many essential services that are required on a day to day basis. Business services are an important element of any business that ensures its survival. For small business that struggle to hire full time staff, outsourcing these services to freelance providers could be the ideal answer. If you decide to get freelancers for your business services needs, there is no doubt they would turn out to be reliable and a necessary part for your business processes.Once the company has found reliable freelancers, results will become obvious that the business will start to develop and grow into successful entity. There are many freelance websites which offer opportunities for both businesses and the freelancers to find each other and work together. One can find a lot of different business services offered by freelancers and it is these diverse resources that businesses will be able to leverage and improve their current situations.

(adsbygoogle = window.adsbygoogle || []).push({});
Whether it is accounting services, financial services, IT services or any other required service by the business, one can find experienced freelancers for all business service requirements. Once you get freelancers for your business you will find out how reliable, convenient and cost effective they are. To get freelancers whenever they are required, employers find they soon become a necessary investment. Freelancers have the ability to do anything in their chosen fields, it won’t take long before they become an integral part of the companies processes.To get freelancers is not a very difficult task; there are many freelance websites where one can find freelancers for every kind of business service. Freelancers can really make a big difference in the development and growth of a business through their efficient services. In today’s world, businesses are worried about their profit margins and are always on the verge of contracting their budget and expanding their profits. Hiring a freelancer for business services is a great way to cut costs effectively.

(adsbygoogle = window.adsbygoogle || []).push({});
Hiring freelancers for performing various business services has become a trend for many companies. It is a cost effective way to run a business, but make sure that the services you acquire from the freelancers are up to the mark. But overall it is a very effective way of running a business. The only thing required is to keep a close communication with the hired freelancer to make sure there are no misunderstandings along the way.It is well known that to get freelancers for business services is quite advantageous, especially for small business. Once the business founds a reliable freelancer, it has been proven that the business would benefit a lot from the services provided by a freelancer

Shifting to Industrial Goods – How to Make it Hassle Free

Shifting of Industrial merchandise or goods to new location is not an easy task. It is quite different from office relocation or household shifting. During the process you may need the latest technology for packing, loading, unloading and unpacking. You need to be very careful during the shifting process as even a small mistake can cause huge damage. But this risky task can be made easier by following some of the following tips. It will help you to move the finished products or industrial merchandise in safe and secure way.Plan before you Move- Before moving any goods to new location you have to make planning. It is one of the most important task which will surly else the moving process. As we all known that moving of industrial goods or business to new location is different from household shifting. You have to do it in a time frame so that you get back to your work without losing much time and money.

(adsbygoogle = window.adsbygoogle || []).push({});
Packing Process – Should Be Done Professionally- Packing of goods should be done in a proper way. It should meet the standard at the same time else your relocation process. You can to pack the heavy machinery items, containers, boxes, etc which takes lots of time. So it is better to hire professional and reputed packers movers. This will not only else the packing and relocation process but at the same time helps you to move the valuable goods in safe and secure way.- Ask the packers or the professional to use high quality packing material. You presence during the packing is very important as it will let the packers to add more effort in packing of the machinery items, fragile goods, furniture and finished product with utmost care.Hire Professional Moving Company- Relocation of goods is not an easy job, especially when it is industrial or corporate moving. Entire belongings have to be moved, in proper way as every single goods are important. For this process hiring the professional moving company can prove to be very fruitful.- Reputed movers can make the shifting easier, smooth and hassle free. They have team of expert professional who do the entire packing, loading, unloading and transportation taking utmost care of each and every single goods.Transportation Lorry- Should be appropriate and specially designed- Once the process of packing gets over, you have to transport it in a final location. For this you need appropriate transportation lorry which will help you in moving the merchandise in safe and comfortable way.

(adsbygoogle = window.adsbygoogle || []).push({});
- Most of the packers movers company provide goods carrier and transportation services. Make sure that you advice them to provide appropriate lorry for moving the industrial products to new location.What you need to do after reaching the Final Location?- Once the goods reach the final location, don’t start unloading the goods. First take the staff members of the moving agency to the place, where merchandise has to be placed. Advice them and they start unloading the goods. Your presence during the unloading is very important and rest of the work will be carefully done by the packers.These are some of the tips that you need to consider before moving industrial or corporate goods to new location. It will surely help you in shifting and the relocation process of corporate and industrial goods in safe and secure way.

Is Learning Tennis Important?

Learning tennis can start at various ages. Some pick it up at a tender age of 3 – 4 years old. Others do not have the opportunity until later in life. Nevertheless, learning tennis is important for all ages, especially for kids for the following reasons and arguments:• Tennis is a form of exerciseNo matter how you see it, tennis will always give you some cardio work out which makes it a form of exercise. Tennis involves running, sprinting at times, stretching for the ball, power and grace. It not only requires physical agility but mental prowess as well. I thoroughly enjoy tennis as it gives me a good work out;• Tennis stimulates the mindFor most people, tennis is merely a physical sport. Nothing more. But, if you look closely, you will realize that tennis requires more mental toughness and mental alertness than one would think it requires. For the competitive player, it is easily more than 80% mental than physical. Choosing the correct shot at the appropriate time is more important than just whacking the ball hard. This requires the mind to be nimble and agile to quickly discern the appropriate shot to make in order to win the point.

(adsbygoogle = window.adsbygoogle || []).push({});
• Tennis improves your social network and self esteem.We are all human beings. We require to be amongst people. Tennis will give you that opportunity to mingle and interact with people in a fun and engaging environment. It will help you to form or enter an already established social group. It helps to build you up as a person too. Not all of us are champion tennis players. That said, being able to hit a tennis ball well at times certainly gives me a sense of satisfaction and raises my self-belief a little more. It allows you to make more friends and feel that you belong.• Tennis improves your mental toughnessTennis, unknown to most players, requires one to really focus and execute an action within a split second. For competition players, tennis helps to improve their self worth and esteem. One has to be able to lose graciously, pick one self up and move on in life to the next match. Losing helps to humble oneself. It teaches one how to lose and yet be happy about it. One has to realize that here is more than life than just winning.• Tennis is good for young kidsIf you have the ability, let your kids try tennis at a young age. It will help to build them up physically and mentally. Tennis will open doors for these kids ie they may be able to get scholarships to various universities. It will help to toughen them up mentally. Of course, the physical aspects of tennis training will also make one stronger and fitter.• You could learn tennis and be a coachTennis can be a means for making a living for some. Ideally, a competitive player, once retired or being injured could decide to take some coaching courses and become a tennis coach. Coaching can be rewarding financially but more importantly it can also be beneficial emotionally as you see your charges grow up to be men or women of stature in society. For some, tennis could give you an extra bit of income while you are studying in university.

(adsbygoogle = window.adsbygoogle || []).push({});
• Tennis can be a businessApart from being a coach, there are many business aspects relating to tennis. One can open up a sports shop selling tennis gear and equipment. You can sell tennis rackets, tennis shoes, tennis bags and many other items related to tennis. You could start and run a tennis club with membership fees. It can be quite lucrative and fun at the same time. Organising tennis tours to various tournaments globally can be another venture to look into.Ultimately, if you ask any tennis enthusiasts what he thinks of tennis. You will get the answer that tennis has become a part of his life because of all or some of the reasons above. So, what are you waiting for? Sign up for your first tennis lesson and you will not look back again!. Happy Playing and Learning!

The 7 Pillars of Branding

Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure which makes the skeleton of all branding story.Here I am making an outline of such a simplified model to help people in successfully designing brands and also to better understanding the already existing ones. I collected 7 layers of the branding with 7 different tasks to be completed in everyday actions. I hope this can be useful for the readers, too.Right before entering this syllabus, we need to define what brand and branding is: in our view brand is a vision that is related to a specific company, product or any specific entity which lives in people and materializes to them. Branding is the art of deliberate control over the whole process.First pillar: Publicly knownA brand always defines a smaller or bigger group of people who are somehow aware of the product or the service in question. This is the prerequisite or trivial condition of all brands: if you are the only one who knows a specific service or uses a specific product and no information is publicized, the service or product is unable to evolve into a brand. This is the primary task of all marketing efforts, making our specific product or service (along with its whole branding costume) widely known on the addressed market: the majority of the marketing budget is used for this purpose. At this point we normally pay attention to the details of the publicity of all brands: target segment(s), its content, geographic, demography, media, communication methods, timing etc.Task 1: design and make your publicityHowever, the fame of a product or service is not exclusively based on the publicity gained (mostly depending on the money available for promoting the brand) via frontal, push-type of promotion. Money spent on communications is a very important factor to reach the second stage of publicity: the people involved in the communications flow will probably share the information with each other and start a – sometimes very simple and few words – discussion about the product or service heard. The act of sharing the information with each other happens or has happened with all known brands. Suggestions, opinions made in public are very important in articulating brand and thus creating or strengthening/weakening brands. This is why the importance of Facebook in contemporary marketing cannot be overestimated enough, or, with similar effect, the customer service/problem handling has always been focal point of customer satisfaction and branding, too.The publicity of branding therefore incorporates all means of sharing the information related to a specific brand or service. There are two basic type of publicities: there is of course the strictly controlled information sharing method (typically: marketing communications) and we also have to face a second publicity, the huge uncontrolled means of communication. When we are thinking on designing a new brand or just examining an existing one, we have to enlist all the ways how the specific brand gains publicity and sort them by relevance with regards to the public coverage and effect, making special attention to the uncontrolled ways of publicity.The success of controlling publicity is a key to profit from branding, however, public control will never mean information monopoly over the media and over the outcome: even situations when a company has theoretically 100% control over the situation (e.g. customer care desk at the office or shop), it is always a challenge to control what is exactly happening there, what is going to be told or heard. Thus, from micro to macro level the publicity always carries a huge uncertainty factor with regards to reach, direct effect and future implications.Second pillar: Associative and narrative – stories aroundThe discussions initiated and information shared publicly about a brand (or a branded product or service) would show up the next major characteristic of brands, that is, the power of the coupling or association related to the branded products or services. In other words, branding means that we create stories around a brand. Brand identity or personality, brand vision, brand promise are the official stories reflecting the narrative of a generic brand on different levels. Marketing creative planning is exactly doing the same around a specific product of a brand (e.g. ‘The environment friendly Toyota Prius’ as a story), while general brand stories (I mean the Toyota brand in the example) or associations are on higher level only. We therefore have to consider several layers of brand stories or narratives when examining them. It is very useful when these stories are consistent and formed professionally and are not contradicting to each other.

(adsbygoogle = window.adsbygoogle || []).push({});
Brands are incorporating many stories and ideas not just from individual products and services determined by the company but stories and ideas also coming from the public. Unfortunately – as we mentioned above – we cannot control the majority of the perceptions of our brand. Individual opinions, perceived qualities, good or bad experiences are building the narrative universe, or more simply, the stories of a brand.Task 2: define and drive brand storiesNotwithstanding the above, we can drive these brand stories and narrow them to the desired ones on at least two-three different areas. The mission statement of a company/organization is the very source of official brand stories and determines the branding direction via its written values and operational reasons. Secondly, the slogan or the tagline of a brand (like LG’s Life’s Good) is meant to embody the driving narrative story and works like a magnet: collects all the associations around a brand. The third layer of story comes along with specific products or services: repeating the slogans, taglines while inserting the logo of the brand on individual products/services makes the specific product or service painted with the general brand’s associations and qualities. The individual story of a product or service is like a topping on the branding cake. Pure brand campaigns on the other hand are always aiming outlining and fixing the desired main stories and narratives of qualities in the customers.Controlling publicity cannot be done without controlling the stories attached to a specific brand and seems the major task of all branding and communications managers. Here, we have to highlight a related issue which behaves like the blind spot of the branding: rebranding. Rebranding campaigns are to change the very basic story of a brand. This is the reason why these campaigns fail many times and real rebranding is a very seldom event.Third pillar: Concrete and multiplicative formIn real life we always give tangible forms to brands because we want to make profit from our money spent. Brand without concrete product/service to buy (or without a related person when we talk about personal brands) is useless or just a promise (like the newly planned Jolla mobile OS with only a demo video). The embodiment of a Brand is an essential part of its very nature.Normally we use the power of a general Brand Name for many individual products. An already existing brand hands over its potentials (its stories of qualities, usage, value etc.) to specific, individual products and even when we see a new product of an already known brand we are already having a presupposition or sense of certain expectations towards the brand new product. A VW car is perceived for many as a reliable one; however, it may happen that a much lower quality is introduced in a new model than what the brand had fulfilled at its predecessors.Task 3: make several appearances to utilize brand powerMost times we may say that a brand is transferred into several products and therefore it is multiplicative. It is very seldom that an earned reputation of a brand represented in only one product or service. For example the perfume 4711 seems to be transferred only into one product for a long time, but the brand’s product portfolio today consists of more than one item: after shave or even shower gel is also produced. Start-ups typically own only one product and normally the first product is the one that determines and forms the brand later on. Initially, the brand is typically built upon on only one product or service and this is why it is very sensitive when entering a market with a new company and a new product: it also determines the future brand and products the company assessed with.Personal brands, seen superficially, are not multiplicative: a person who has double face (see politicians) and therefore not able to form a consistent and concrete personal brand, are subject to lose their reputation and their face rapidly. This is because brands can have only one concrete (credible) story, without major contradictions. The multiplicative nature of personal brands should be investigated from another perspective. In case we regard a person’s appearances in public as concretizations and multiplications of his/her brand, we are closer to the truth and we understand better why celebrities and politicians are so keen on public appearances.Fourth pillar: Unique propositionThe history of branding is stemming from the wish of making a producer’s goods identifiable. This is not just to ensure the identity of goods but also to prevent from copying and forgery. The brands around us are still carrying these old attributes: the logo of the company/brand is expressing the uniqueness of a brand (supported by law as trade marks) and helps us to identify a specific brand in the universe of brands and signs.Sometimes it is very hard to make distinction based on the products/services alone: Pepsi and its rivals put in a neutral glass next to each other are unidentifiable, so the use of branding techniques is crucial for gaining profit for both companies. Just like in the cola case, the technological industry also heavily relies on the branding when selling its products or services: PCs, laptops, smart phones or internet accesses are very similar to each other. Or, a tax advisory service consultant firm is facing real challenges to provide specific brand vision.Task 4: find and use the means of brand differentiationsThe unique proposition of the brands has to be built up and shown for the public: the individual logos of brands on devices for example help the company to make distinction from their competitors and help the customers to identify different market players in order to make a personal choice of preference. Most times companies heavily rely on the unique brand distinguishers, like stories about their unique market segment, tailor-made products, additional services they provide etc. Sometimes, when stories among a group of competitors are very similar or compatible (like the Big Four Auditors) and even their service is similar, a common story may evolve around them focusing on more the similarity and indirectly expressing the exclusivity of the group members.Fifth pillar: ValueWhen we identify a brand on its telltale signs (e.g. design) or logo we do not think on what we see first (the product itself) but rather we focus on the brand value represented by the specific product or service. We may say (even without seeing the product) that if you are having Martin Logan stereo speakers that is very cool, but if you are having Philips that is not so awesome. Different brands represent different values: there are low-end and high-end brands with many in between. Start-up companies have to position their brand value on the axis predetermined by the existing market players. Making decision on positioning the companies’ services or products on the lower or higher end of this axis has nothing to do with ethical values: a low-end, cheap car helps many disabled or poor people without doubt. Rather, making the choice of brand values determine the market we are about to target. And this target market decision affects our business outlooks directly. When Toyota launched it Lexus series and decided to focus on the higher end cars they probably considered the higher profit option.The value of a brand is also expressed in a more measurable way. In general ledgers brands are valued as a part of the company’s goodwill and are very sensitive for new product introductions and for amortization, too. From financial point of view brands regarded as assets that have been created due to investment and are also subject to lose or increase their values.Task 5: define and carry brand valuesThe value of a brand emanates into individual products of a company and the value of the sold products affects the value of the brands. More surprisingly, the value of a brand may transfer over the buyer persona influencing the perceived value of a person in a certain group of people (see Apple fan-effect) while the network-effect of the public also modifies the brand value (exclusivity, limited models are also able to increase brand value).The relative price of a product or the whole branded portfolio both has very special connection with the brand value: the higher the price positioned the harder to imagine low brand value. This is because the narrative of the price (see Second pillar) influences the brand value. Other narratives of a brand (how durable it is, for instance, or which celebrities are using this brand) heavily effect the brand value, too. Similarly, the extent of public spread (see First pillar – how much the brand is known, how much spent on advertising) also effects the brand value.Brand value is determined by several other factors even not listed here. It is partly the result of deliberate actions of the company (market positioning of the brand and its products) but also exposed to external factors (like time) and public opinion.( LG’s rebranding from the low-end Goldstar brand to the higher positioned LG showed that value propositions of a brand require efforts in both areas. Grundig made the opposite U-turn when sold to Chinese company.)

(adsbygoogle = window.adsbygoogle || []).push({});
Sixth pillar: personal relationAll the pillars encountered previously are summoning on personal level because the nature and the definition of branding 100% relates to human feelings and perceptions. Most cases we can translate this personal effect and feelings to perceived brand values and the position of a brand in the customers’ head. People know or do not know, like or dislike brands, become haters or fans of brands, recommend or just accept certain brands.Task 6: turn personal relation to actionAs a result, this personal disposition of a brand clearly ends up in the relation to the act of buying. We, marketing professionals should not deny the aboriginal intention of our branding efforts to influence buying decisions on personal level. We are not just simply influencing people in business for the sake of general human aims: we do not want world peace; we do want to have our specific products and services sold. We want to convince John or Clair Smith as individual customers to select our service or product. This is the action we – or more generally: the investors – expect from any investments (including brand campaigns) made.Fortunately we not all live in the business sector, not all follow business aims (i.e. sales) in our lives. Surprisingly, non-profit organizations are not so much different from business ventures from this point of view. Non-profits also want to have a specific action to be reached: an action that is maybe appearing directly (like giving donation for starving people) but can be mental action or change to be targeted (for instance diversity campaigns).The personal relation to a branded entity can be outlined in a matrix where on the first axis we can define the readiness or probability of buying action (or in a non-profit: readiness for action) and on the second axis we may highlight the level of brand’s emotional acceptance.The personal relation to a specific brand with regards to the ultimate sales reason can be mapped as shown, but we should not forget that personal emotions and relations to brands are much wider than presented above: some people feel that their beloved brand is expressing also their way of life, involving several other actions well beyond a simple shopping; or just feeling neutral about a brand while the person is not going to be represented in any commercial situation (like myself with any hunting brands, although I know some of them).We should therefore identify very precisely the personal relations to our brand of our existing and potential customers and we should make focused actions to harvest the branding efforts we have previously made.Seventh pillar: Exposure to timeWe have already mentioned before the amortization as an important factor in brand values. The simple reason of amortization is that the brands (via materialized products/services) and the customers live in time.The general life exposure to time factor represented in concrete shapes with regards to brand itself and to its specific products/services. (Amortization is only the result of that process.) Brand perception very much effected by the products/services in timeline (e.g. how much up-to-date the product is reflects the brand’s state-of-the-art nature) and on the other hand the brand itself (without looking at individual products) also has an individual character which has its own life-cycle (how old a brand is, what type of products they represent).Task 7: Consider time: plan and replan over timeBrands do not last for ever and are changing over time, even without deliberate actions. Amortization expresses the time-factor in economic terms but all the pillars mentioned before has a time layer. The repeated actions of marketing campaigns, the product developments or changes in market environments change the face of the brand even if it is not perceived by the company. The sad story of Nokia is a perfect example of how this specific brand was effected by the time factor in all possible way, from the publicity of its phones (a complete new generation has skipped Nokia phones), through the changes in the narratives attached to the brand, with the refreshed need to be unique again to the sharp decline of the brand value.

Video Game Tester Jobs Can Jump Start You on Almost Any Game Development Path

Video game QA testing may be low on the game development totem pole, just above “personal projects” you’d never think about including in your resume. But used correctly, both can carry you a long way towards becoming a game programmer, story line creator, or graphics designer.It’s all about broader experience inventory and growth through progress.It would seem fairly obvious. Look at anyone in college working towards a career in a high paying field like medicine, and what do you see them doing? That’s right, working at any job in a hospital, clinic, or private practice environment (a relevant environment) which they can find. They know even a role only loosely related to the one they aspire towards in their chosen field serves as a stepping stone towards more relevant positions once the opportunity becomes available.As is the case in medicine, software development is a industry made up of many narrow roles. If you’re only focused on “qualifying for your desired role”, you may end up short changing yourself in two ways. First, by not recognizing applicable experience you’ve already obtained through non-professional work and personal hobbies. Second, by overlooking potential resume building opportunities while limiting yourself only to the ones not available to you.Let’s look at the first problem: “not recognizing applicable experience you’ve already obtained”.I don’t see this problem a lot in sales and marketing, regardless if it’s computer entertainment sales, advertisement sales, or used car sales. In fact, newer “greener” aspiring sales reps often need to learn a page from aspiring software developers about “Never put anything in your portfolio that someone wouldn’t pay you for”. Where the aspiring gaming professional falls short is recognizing what actually counts as valuable to those they present their resumes and portfolios to. They’ll often include what they consider “real job experience”, such as “Manager at Macy’s”, or “Audits and Accounting at Wells Fargo” (neither of which has anything to do with game or software development); but avoid including things like “my dorm mate and I wrote “Squares vs Circles” (an iPhone app) for fun while we were in college, it got 500,000 downloads within a month of release” (so what you are saying is, you wrote, developed, tested, and published popular and successful software on your own for fun?)It’s as if those aspiring to game development roles almost seem to have an “inferiority complex” when it comes to the kinds of experiences relevant to the gaming field. While considering any work they think of as “from a real company” with “a real paycheck attached” automatically more important. The thing is: the person looking over your resume doesn’t care about any of that. They’re not your dad who thinks you should get a “real job”, or your mom who worries about you’re “spending too much time on the internet”, they are people looking for someone with experience that has to do with games. Don’t discount experience because it was “just a personal project”. If you want to be hired in the area of game development you need to show how you have already performed successfully in game development. Whether or not you got paid, and regardless whether or not it resembles what you or your peers think of as “a real company”, “real work”, or “real professional”. What matters is that it was developing a game, and you completed the project as defined – or better. That’s what people want to hear about.

(adsbygoogle = window.adsbygoogle || []).push({});
Now take a look at the second problem: “overlooking potential resume building opportunities while limiting yourself only to the ones not available to you”.This one is a little trickier, because it requires a balancing act. You see, another important thing to remember is “Build your portfolio around a single focus”. I’m not going into detail about that here, as it mostly goes beyond the scope of this article. But, it needs to be mentioned as it’s the other end of the spectrum in so far as: on one level, you don’t want to overlook potential resume building opportunities, but at the same time, you don’t want to build a portfolio of non-relevant experience and garbage either.The best way to look at it is, if you have an opportunity to work in a position which is highly relevant to your desired role in gaming – say for example story line creator – by all means favor that work over work that’s less closely related. But when such positions are scarce or highly competitive, don’t overlook opportunity to work in any game development role – even if it falls outside the scope of the game development area you ultimately aspire towards.The reality is, jobs in game development are places where many come – but few may enter. There simply aren’t enough positions to fill in any one role for everyone who applies at the door. And even experience outside the role you aspire towards can help you as it gives you familiarity, exposure to a variety of technology, and broader experience with the roles of others you might have to later work with.The lowly and relatively low paying Video Game Tester Jobs.Compared to other gaming industry roles, video game QA tester is the lowest paying. According to The Game Developers 12th Annual Salary Survey (conducted in 2013), freelance and temporary assignment video game QA testers, with less than 3 years’ experience, earn an average of $22,000/yr., roughly equivalent to $10/hr. – assuming a 40 hour work week. This is because of the much lower amount of education needed to enter video game QA testing.However, consider those “working towards a career in a high paying field like medicine”, who I described at the beginning of this article; the ones taking “any job in a hospital, clinic, or private practice environment (a relevant environment)”. They’re doing this for a few good reasons. It helps to offset college costs, gives them a chance to gain experience and familiarization within a related work environment, and the jobs they take are often the “lower paying roles” due to lower entry-level education requirements – which equates to ease of entry. High turn-over rates as people in these positions attain the qualifications to move on to their desired careers, make these jobs readily available. And those who later move on to higher positions will have previous industry relevant experience to add to their resumes if needed. If needed being the key. If they don’t need it, or feel it would distract from experience more relevant to a particular job, they can always make less mention of it or leave it out entirely.Which bring us to the real question – why are those seeking software development careers so averse to including video game tester jobs along the way? Think back about the “inferiority complex” among “those aspiring to game development roles” which I spoke of earlier. And the corresponding “superiority complex” among those becoming “material” for higher paying, more respected roles such as graphics designer or programmer. When people think of, for example, becoming an environmental art designer, they often think of highly sophisticated technical skills, and expensive but well-worth-it college degrees – leading to well-earned and well-respected salaries. When people think of a QA tester job, they often think of someone who was lucky enough to get paid to play games.Video game quality assurance testing is seen by many as almost a kind of “red-headed-step-child”. Some treat it the same way one might treat a cheap book promising the secret to unbelievable income sold on a poorly done website alongside thin porn, payday loans, and mesothelioma related attorney services.The reality is – a video game tester job can provide the same things to the soon to be 3D character model designer that a clerical position with a small clinic provides to the soon to be medical technician, nurse, or doctor. Video game tester jobs are readily available, industry related, work with which you can offset other costs while in school or training for your desired role, gain experience and familiarity with the software development process, and which comes with relatively low entry requirements.Video game QA positions require only that you have a high aptitude for basic skills applicable to any job, such as attention to detail, ability to follow instructions, diligence, and being able to write reports. Yet they provide game industry experience, familiarity, and exposure to a wider variety of related technologies. Also, while QA testing may be “low paying” compared to other development roles, it’s actually on par with many part-time jobs that aren’t even career connected which people typically take while working towards their desired career path.

(adsbygoogle = window.adsbygoogle || []).push({});
The key is, don’t look at QA tester work as a job you “don’t take seriously”, consider it instead as a useful tool in a strategic plan. Consider those too good to be true offers you see promising “$4,000 a month playing games” for some small monthly fee. These offers are usually made by assignment aggregators. Assignment aggregators are companies in the business of offering a central location for freelance video game QA testers to find temporary video game QA assignments. Whether the promises of easy money come true or not, you could use those to get work (resume experience) handed to you even though you have not yet attained any work history or qualifications, in addition to some extra income. What you really want is for the assignments to serve as documented work history in QA Testing to support obtaining a regular entry-level position with a gaming company. You want to be able to say “I’ve completed projects in the gaming field”… as opposed to the other applicant who hasn’t.From here it depends on the options available to you, and your desired career path. If you’ve already chosen a career path in another game development role, then I’d recommend NOT moving all the way from freelance to full-time QA testing – as you want to focus your efforts on obtaining a job closer to your desired role. Until you do, you may wish to simply remain a freelance tester. Despite the lower hourly pay, this will give you the greatest flexibility and control over your time. Should you decide to become a regular part-time tester with a gaming company, the pay could actually outstrip many other non-career connected part-time jobs.If you’re still deciding when it comes to what role you want to have in game development, you may want to consider that QA testing does become more lucrative with experience – all-be-it not as quickly as in other development roles. It rises to just under $40,000/year as a full-time job with 3 years’ experience, and “maxes out” around $70,000/yr. Not as much as the $85,000/yr. you could be making as a programmer, but still fairly decent compared to other professional roles.Video game QA testing may be the lowest paid type of work in game development. However, those aspiring for such roles as game programmer, story line creator, or graphics designer would be wise to look beyond just work related to their desired role in game development.

Opting Efficient Computer Repair Services

With the development of internet, world has become a compact place to live in. Computer has become so indispensable for us that the concept of life is now incomplete without it. It is the most sophisticated machine with least reliability as you might never know when it could incur a problem. It has now become necessity almost in fields of life. No matter, you are a teacher, student, business person or an employee, you need to use computer in some respect. Where internet has transformed the world into a global village, on the other hand it has also affected the security of computer systems. The risk of technical faults has drastically increased with the threats of Trojans, worms and spywares. You never know when, with a downloaded file, the Trojan may enter in your computer and destroy the whole system. To cope up with these threats, you need a computer repair service provider that can help you in the hour of need.

(adsbygoogle = window.adsbygoogle || []).push({});
Being the third richest state of America, New Jersey has to invest more on computer repair services. Just the diagnostic charges are from minimum $35 to maximum $140. Apart from prices, the computer repair services offer high technology diagnostic and repairing facilities. New Jersey computer repair services offer solutions for the removal of viruses, server repairing, inhibiting file sharing, windows troubleshooting and data recovery. It also offers installing facilities like software installation, DSL modem and router installation, laptop and server installations etc. Moreover, virus prevention, workstation data transfer, network configuration and desktop installations are also offered.New Jersey computer repair services provide facility of both on-site and off-site repairing. In on-site repairing, the service provider sends its workers on site and repairs the computer at your place. This facility is mostly required for wired PCs and workstations. In off-site repairing, they take your PC with them and after repairing bring it back and affix it at its place. Now, the decision depends upon your trust on the service provider. If the repairing requires 5 to 6 hours and the faulty computer belongs to your office then it would be better to send the computer to company but if it isn’t the case then you should prefer on-site repairing.If you know how to maintain your computer, you may not need any repair soon. Firstly, you need to follow some tips in order to save your computer from damage. You should have registered antivirus, must take frequent backups of your data and if you have accidentally lost your data, consult with some professional so that the data can be restored.

(adsbygoogle = window.adsbygoogle || []).push({});
Now, the question arises how to find a deft technician in New Jersey who would also charge reasonably. For it, you should consult with your friends and family first. You should also consult Better Business Bureau, read online reviews of people about New Jersey computer repair service providers, call them to ask about their fees and then compare overall costs. Select the best option with fine services in fewer expenses.Some companies in New Jersey also offer additional free services along with the required one such as virus and spyware scan and removal, removal of unnecessary files and folders that slow down your system, and back-up of all data.. Keep these details in mind while looking for a computer repair service in New Jersey in order to get the best service at exorbitant rates.