Local Business Marketing Review Tip On How Your Employee Can Destroy Your Reputation

This was not an attempt to get the employee fired we need more people working these days. I stated in fact I would rather you keep him on, with my strategy I have a system that will train every single one of your employees on the importance of your reputation but that’s another message this message is about the report only, and I have no plans to put this businesses name on public display.

This is just something I think start-up business owners as well as seasoned businesses should keep an eye on when sections of their business deals directly with the public.

Also for businesses just in the planning stages the problem outlined below could happen in your business one day as well, especially if you are a start up business and plan to grow. The events described below are all true and could be present in whatever business you are in this statement applies to you.

There has been a major shift in marketing, you and every other consumer wants to do business with a reputable business, when you network, you want to do so with a reputable business, right.

People will search the internet and check out your reputation before ever visiting your website or your business and they are doing business with the most reputable business. If your reputation says you cannot be trusted the consumer will just find someone they can trust.

There are many ways to find out if you have a reputation problem, here is just one way. If you type into a Google search any business name and their city, what you will see are the directories and other places their reputation shows up. The person searching may have only your name and phone number and they want to know more about you or they may be simply searching just be looking for directions to your business.

Did you know that all they need to do is type in the business name and the phone number and your reputation is on display for the world to see?

Why is this important? There was a study done not long ago and what was discovered was that consumer opinions posted online are trusted more than businesses realize, and the consumers posting are your customers.

As posted on the ‘Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance says “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”

An Employee Destroying His Employers Reputation and Causing Massive Loss of Revenue With One Simple Act

I was allocating some freight for relocation at a local distribution center for a popular well know business which I shall keep their name private but the city was in Atlanta, Georgia recently and I filed this report with the CEO about the damage that could be done to the business reputation and after reading it what do you think the response was?

The Report

On yesterday 1-6-2014.

This should have been a 10 to 15 minute turn around but ended up being over 1 hr an 45 minutes because of an employee that was unaware that his actions can harm the company’s reputation and untimely cause the company to lose business.

I’ve been picking up freight here for years and have seen the 1st shift shipping clerk first hand do what is stated below to truck drivers and more time after time over the years.

For example if a person let’s say it was a “Truck Driver” that approaches the window he/she gets ignored until the clerk feels like it. The astounding thing about this is the clerk with his peripheral side vision he can see you and when he does decide to look at the driver it’s like what do you want?

You are bothering me, now consider this the owner does not know anything about this display of attitude being displayed. The shipping clerk forgot he represents the business owner, this is not his business to treat customers how he wants to and when he wants to.

I’m looking for businesses that want to make a change from within, businesses that want their employees to want to give great customer service and build a great 5 star reputation.

As you read this article please note how many people dropped what they were doing to deal with this problem.

Here are the facts as they happened on 1-6-2014.

I presented the clerk with the pickup number and immediately left the window to get out of his way because I did not want the same experience happening to me that I have seen happened to other drivers. The shipping clerk looked into his computer system for the load and calls me back to the window and says “that’s a bad number it’s not in my system”.

No argument from me, I asked for a recheck but did not get it, so I call my dispatcher the carrier and asks that he double checks his information, which he did, he calls the sales person who booked the load and they both check the website where the load was booked to confirm it was in fact a good pickup load number and it was. He calls me back and tells me it’s good and asks me to once again ask the shipping clerk to recheck.

I had already asked and the shipping clerk would not recheck but I asked again. The clerk says it’s not in my system and would not even attempt to look beyond that point.

I once again called and reported that to my dispatcher “the carrier” and from their end they called someone else at the shipper “XXXXX” that was shipping the load and located a second PO#, and the trailer the load was on and once again asked me to pass the information on to the clerk and ask for a recheck but he had already gone home.

Before I got that call, I was watching him leave and as soon as he left I asked the next shift shipping clerk to double check and he found the load within 2 min.

I got the 2nd shift supervisor involved and he did a lot of documentation to reprimand the employee with, another 20 minutes waiting and while he proceeded to get me checked out and said they would handle the problem on tomorrow.

He says this person knows all he had to do was to get up and ask another person just feet’s away that had an updated list that had not yet been updated into the system.

There is a dollar amount that is taken right from the bottom profit line for the businesses for every one that spent time on this problem all because one person forgot he works for someone else because they could have been working on other projects.

Let’s look at some of the time loss, the terminal yard that I was taking the load to was 20 minutes away, but I spent over 1-3/4 hrs here which should have been a 15 minute turn around.

1. Could not be dispatched on another load

2. Dispatcher spent his time and his assistant’s time researching and verifying the load.

3. The customer service for the shipper spent their time locating the load and relaying the information back to our dispatcher who called me back.

4. There was a 2nd clerk doing the same job that had already been entered.

5. The supervisor of the shipping clerk who was busy on another assignment until he was pulled away from that project to help get me going.

6. There was equipment (the truck) that was sitting not being used, just idle.

Imagine if this was your employee and your business that the shipping clerk worked for or a business that you know well.

Can you see how it could easily an employee could harm your business, just imagine it could be another business that you know very well that has an employee doing the same thing and causing your clients to lose money right from the bottom line?

I’m more interested in making a difference that will help businesses get more customers by ensuring every employee understands that this company’s reputation is on the line every time they interact with a customer.

Let’s switch positions just for a second. Let’s take the event a little further; you know how people exploit the bad information online of offline, right.

Some people could be angry enough at the shipping clerk to post this event as a review on the business directory listing, if it’s a bad review it’s not just going to go away, oh no. That bad review is going to hang around and may even be on the first page for years as the first thing people will see when they check this businesses reputation.

Would you agree with my point here that if this were a published review of the business on their Google + listing and you had no prior knowledge of how reliable this distribution center was that this employee’s actions reflects badly upon his employer’s reputation as a reputable and reliable distribution center?

This employee probably has already caused customers to find another distribution center that’s a given and could cause the company to lose this business and future business and it never crosses his mind that my employer is his customer.

In fact I heard my dispatcher say to the sales person who booked this load that we should drop the load if that’s the attitude they are going to have.

All the while it was not the attitude of the company shipping the product but rather one employee.

And if we went online as the carrier and left this experience for other to read, or if I as a driver without my employer’s knowledge or consent wanted to get back at the shipping clerk, if I went online and left a bad review about the entire incident, hoping that other businesses may read it and decide to use another distribution center for their business how do you think it would impact the shipper.

Can you feel the impact that could happen if this was your business, you as the business owner would never know anything about the review I left, and you cannot get it removed on your own if you were aware of my review. Information is shared all over the web so this review could also be posted on other directories, and on and on.

Very Important point here: In all of this the actual business owner who’s reputation is on the table as being a reliable distribution center does not know anything about what’s really going on or how many times it has happened before.

Keep in mind the years of hard work and many sacrifices the business owner and the CEO have made to get contracts and build the business up is on the table and they have no idea of what’s happening, one day they turn around and their customer is gone somewhere else.

I have a solution to the problem but here’s the rift, I cannot tell the solution to the supervisor he does not have the power to do anything with it. His focus is to deal with the employee, right.

The solution must be presented to the head of the company and come down from above, from the person who has the authority to do something with it down to the employee. It’s the person who’s reputation is on the table that has to be the one to make changes and those changes move down, the person at the bottom of the pile has no desire to want to make change that will improve the company, the sad truth is that they are only there to get a pay check and go home.

Another option for me is if the solution is mentioned to the customer service person hoping that it is passed along to the decision maker they may be the very one’s that are creating the problem and surely they have no desire to pass this information on to the top.

The problem is as I mentioned before in another example about the two truck drivers having a conversation about how to improve things as they are traveling down the road and they come up with some good points and ideas in the conversation but as soon as they part ways and go to their separate destinations everything said dies.

If you are a business owner reading this or you know of a business that has employees that run their departments as if they own the business the focus needs to be on changing the culture, to get the employee to understand that their future with the company depends on their contribution to help build up the reputation and not tear it down.

Forex Education Tips – 5 Steps to Successful Forex Trading

Close to 95% of all Forex traders will lose money. We’re not just talking about novices, either. Whether you trade Forex for a living, as a hobby or just for fun, odds are against your success. That’s a simply astonishing fact. However, the remaining 5% of Forex traders somehow manage to break even and there are those lucky few that actually make money in the currency market – consistently!Like the TV show says … “How’d they do that, anyway?”That’s the million dollar questions, isn’t it? Countless books, seminars and expos have been hosted to answer this very question. That sad fact is that thousands of books have been written and countless seminars and interviews have been conducted in an attempt to answer the magic questions. The reality of the situation is that there is no magic formula; no one single Holy Grail of Forex trading.So what do the successful traders do that the rest of us have simple not comprehended. They have mastered a process of winning where they combine and customize several factor to produce consistent results. They have mastered the Process of Trading.The Process of Trading is:Strategy > Money Management > Self-MasteryHere are some simple Forex Education tips to help you master the process of forex trading:Success Tip #1 – You’ve Got To Have a PlanYou must have a written business plan that will detail all aspects of your trading. When are you going to trade, how much to risk, strategies for entries and exits are just o name a few. To become a consistent (profitable) Forex trader you have to plan your trade sand trade your plan.

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Simplicity rules! Don’t make this plan too complicated. One sheet of paper for you mission statement and another for your trading plan should suffice. Anything more is probably too complicated.Success Tip #2 – Focus on Your Personal PsychologyKnowing yourself will allow you to master the discipline necessary to execute high quality trades with solid money management techniques. Lack of discipline is fatal in Forex trading. Go on a personal journey to identify you attitudes towards risk and money. Get intimate with your strengths and weaknesses as a trader and build in to your trading plan strategies to minimize those weaknesses and maximize your strengths.Different personalities lend to different trading styles. Get familiar with all the different styles and over time you will begin to gravitate towards one particular style. Don’t fight the urge like I did. I insisted I was a day trader, but had only limited results. I found my winning percentages were much higher when I entered swing trades. Guess what’s my bread and butter strategy now!Success Tip #3 – Be Realistic About Your ExpectationsThis is a hard one, I know! I am on the internet every day and the amount of advertising is staggering. Brokers are offering free education (fox in the hen house if you ask me), forums of all different trading styles and points of view. Gurus pushing their system as “the one” that will make you the big bucks. How do you get through all that noise?Let me tell you loud and clear right now – everyone is right and everyone is wrong. You have to make a personal commitment to become a successful trader, find a trading style that works for you and expect a slow and steady approach to wealth building through Forex.What works for me may not work for you. Expect to go through an exploratory period where you are learning and at the same time exploring yourself as a trader. Keep an open mind and don’t pay attention to all the noise out there.Success Tip #4 – Exercise PatienceRome was not built in a day and neither will your trading account. In fact, I tell all of my students that while they are studying to become successful Forex traders they should not look solely at their account balance as an indication of success or failure.By tracking and increasing your percentage of high quality trades you execute is a far better barometer of your progress than your account balance. Cause and effect rule here. Over time when you increase your probabilities through the execution of high quality trades your account balance will respond accordingly.Keep the focus on the process and with time your results will blow your mind.Success Tip #5 – Money Management Is Top PriorityI would rather have a shaky strategy and excellent money management techniques than the other way around. This topic warrants its own blog post to do it justice. Limited your exposure (read “risk”) allows for you to stay in the game and allow the laws of probability to work.

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Let’s take a casino for example. They need gamblers to frequent their slot machines to make money. Why? They have a game that has a greater than 50% chance of making money for the house. The more people that play the slots, the greater the casino’s profits.The casino controls risk by payout tables (always favoring the house!) and increases their probabilities by keeping gamblers at the slot machines (read “free drinks”). As a trader you must limit your risk by committing only 1% – 3% of available capital to a single trade. When you execute enough trades with a high probability strategy you too can clean up like the casinos – but only by staying in the game long term.In conclusion, Forex trading is not easy. It’s hard work and will test the limits of your patience and perseverance. If anyone tells you otherwise .., buyers beware! It can be a very rewarding and profitable venture if done correctly. In the end it is a profession that requires a learning curve and practical experience, no different than an airline pilot or engineer. Understanding how to approach and learn this game will allow you to reap all the benefits advertised. It is your Forex Education that you will master the Process of Forex Trading.

The Energy Healing Power of Natural Medicine

Natural medicine is a system that uses a variety of therapeutic or preventive health care practices such as homeopathy, naturopathy, chiropractic, and herbal medicine. Alternative medicine is also known as traditional, naturopathic, natural or holistic medicine. Proponents of alternative medicine are not refuting the validity of discoveries in and the practical uses of conventional medicine, but are merely trying to put some things into perspective. Due to the widespread interest in natural medicine along with the disappointment and disenchantment with Western medicine, many people, especially in the United States and Europe, where conventional medicine has taken a dominant foothold, are seeking the advice and treatment from naturopathic physicians. These practitioners include herbalists, acupuncturists, naturopaths, chiropractors, and others, who advocate preventative health measures as well as recommend wholesome foods and nutritional supplements for their patients and clients. Considering the growing popularity and effectiveness of alternative health treatments and products, certified and licensed professional practitioners of such medical practices should be given their rightful and respectful place in medical society. Natural medicine has been proven not only to be safe, but more effective than Western medicine in treating many chronic illnesses such as diabetes, hypertension, asthma and many other diseases as well

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The history of Natural Medicine and its roots can be traced back thousands of years to ancient cultures such as India and China. Ayurvedic (E. Indian) and Chinese medicine, along with their diagnostic and herbal systems, are still used in these countries extensively, as well as in the United States, especially in Europe, where alternative medicine is well respected. Chinese herbal medicine has a documented history of over 2500 years in China, and is now widely used by practitioners all over the world. It has been legally practiced in the United States. since the mid seventies by licensed acupuncturists. Homeopathy is also a well-known form of alternative medicine discovered in the 18th century by German physician Samuel Hahnemann, but was practically stamped out in the U.S. in the late nineteenth century by the American Medical Association. In 1938, though, the U.S. Food, Drug, and Cosmetic Act finally recognized homeopathic pharmacopoeia as the legal equivalent of allopathic medicine.Another more contemporary and popular form of herbal medicine, called Western herbalism, can be traced back about two hundred years in America. Samuel Thomson, born in 1769, is considered the father of Western herbalism. He discovered over sixty different medically effective native plants by clinical testing, and on the basis of these findings, devised a theory of disease and botanical drug action. Randy Kidu, D.V.M., Ph.D., writes in his articled entitled A Brief History of Alternative Medicine: “The history of herbal medicine is interesting because herbs have been a part of our diet and pharmacy since man began roaming the earth. Coprophytic evidence (seeds and other plant part(found in preserved fecal pellets) points to herbal use by cavemen. Early herbalists practiced their trade since before recorded history in all parts of the world including China, Egypt, Greece, Rome, Africa, England, the Americas, and Europe. Many herbs are also mentioned in the Bible. Today, based on sheer numbers of folks who use one form of herbal medicine or another, it remains the most-used medicine worldwide.”Twenty-five hundred years after the advent of allopathic medicine, modern medicine is still grappling with the idea that herbal medicine could be an effective treatment, and not just quackery, although thousands of years of recorded history has proved its efficacy. A new model of understanding in medicine needs to be incorporated into the existing allopathic model. Because of the growing popularity and effectiveness of natural medicine, practitioners may eventually be given their deserved place in medical society. The incorporation of natural medical practices into the existing model of conventional Western medicine, including the training of new medical doctors, is now called Complimentary Medicine. In order to solve our health problems, this modern paradigm for treatment in medicine must be promoted. This can only truly emerge when bias, self-interest, greed and discrimination is discarded and diverse medical knowledge is promoted and shared, not only between university trained scientists and medical doctors, but among Alternative Medicine practitioners, philosophers, metaphysicians, and other intelligentsia of society as well.

Skip The Lines – Bring The Amusement Park Right To Your Own Back Yard

There’s no shortage of things to do in Atlanta. From professional sports to amusement parks, there’s something for everyone. In fact, Atlanta is proud to house some of the nations largest amusement attractions, including the ever popular Six Flags Over Georgia. Children (and adults) love the thrill and adrenaline rush of the large roller coasters. However, one thing most people don’t like about amusement parks is the long lines. By the time it’s all said and done, you can spend several hundred dollars for your family to have an afternoon of fun, and only get a few rides in. This year, instead of spending the day waiting in long lines for short rides, why not bring the fun right to your back yard? With today’s technology, you can literally do just that! One of the advantages of living in a large city like Atlanta is that we have large rental companies that can make your special event feel just like a trip to Six Flags… complete with a train and an ice cream cart!

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If you’re trying to replicate the amusement park feel, there are definitely specific items that you’ll want to be on the lookout for. As mentioned previously, ice cream carts and trackless trains help make the special event feel more like a day at Six Flags.In order to make your next special event more special, try some of the following tips:

Head online to do some research on the party rental company that has the selection your looking for. If you want an ice cream cart to complete your theme park adventure, look around until you find what you’re looking for.

Don’t settle for the first website you see. There are literally hundreds of inflatable party rental companies in Atlanta. Keep looking for a website that offers a wide variety of rental items that you’re looking for.

It’s better to rent everything from one company. Renting in bulk can help you save money. Larger companies will offer discounts for larger purchases of multiple units and rental items.

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Having a day of amusement park fun is cheaper and easier than ever before. By bringing the amusement park to your front door by using a party rental industry, you can include more people at a lower price. So next time you’re planning a special day, instead of spending tons of money for just a few people and braving the long lines of amusement parks, invite the whole neighborhood and bring the amusement park right to your own back yard!